DECASA

(Evan Kramer is a guest blogger for SEO.com. He has successfully launched consumer websites AjcJobs.com, Kudzu.com, AutoGuide.com, VacationRoost.com, GoHoming.com and ezprints.com. He writes his own blog, The Chief Internet Officer. He currently lives in Atlanta, Georgia with his wife and daughter. If you are also interested in guest blogging opportunities, e-mail marketing @ SEO.com. Guest posts may or may not reflect the opinions of SEO.com.)

SEO.com is hosting the Utah Tech Council’s industry breakfast Thursday, July 29 from 8 to 9:30 a.m. at its corporate headquarters at 14870 Pony Express Road in Bluffdale.

Tim Sullivan, president and CEO of Ancestry.com, will speak on “How to Execute a Big Idea.”

One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized.

The sad thing is that a lot of the things we recommend should have been done during the Web development phase the first time around.

A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?”

Is social media stardom reserved only for the world’s most exciting things like, say, gilded yak shaving?

We’re teaming up with Search Engine Marketing Professional Organization (SEMPO) in a free webinar that will discuss how to tear apart a site and find common issues that are keeping it from ranking well.

This webinar is about the nitty-gritty details, and will explore the key components of a Web page that search engines analyze to determine how a page should rank. Join Dan Patterson, our Director of On-Page Optimization, as he discusses various search tools and analyzes elements like:

A fool and his money are soon parted. This old time Idiom has never been truer especially when it comes to poor PPC management.

Yahoo recently sent out an email to their advertisers that discusses some of the organic Yahoo to Bing transition topics. The email goes over some of the basic questions about the transition and gives some pointers, but it adds some appreciated insight into the launch of the Bing search results in the Yahoo engine and dates of when they will begin testing.

In our day and age, nothing is becoming more important than monitoring your brand name. With websites like RipoffReport.com and Scam.com, you can find yourself looking for an SEO company to handle your Reputation Management in a hurry. Some companies often take it a step further, monitoring their executive management member’s names and their products and services names.

If Internet buzz is to be believed, lots of marketers are getting excited about this Conversion Optimization stuff.

If you’ve been reading about conversion optimization and are thinking about trying your hand at optimizing your company’s website, let me give you one tip that will save a lot of head-scratching and staring at the floor whilst being grilled by your boss:

Be aware of how your changes may affect the way users perceive and interact with the rest of your site.

It feels good to be mayor. We would know. We’ve officially declared ourselves the mayors of summer, and are holding a Foursquare Challenge to determine whether or not you can get an ROI from the application.